It is an undeniable fact that the use of digital media and social media is rising with each passing day and in such a situation the role of the press release has shifted but when it comes to the benefits, well they are still intact. Now, as per NewswireNEXT, there is a lot of debate going on regarding the value of a press release and a lot of people think that this trend is dying with time. Well, the reality is that the trend of a press release is still alive in fact, it is getting better with time. There are several benefits of a press release and the thing is that these benefits can never be replaced by the information you see online on the web and the social media. The one major difference between the information on the internet and that in a press release is the authenticity. When it comes to the online world, anyone is allowed and free to change or interpret a message in his own way but when it comes to a press release, you know you can rely on each and every single word that’s written inside because all the information comes straight out of the company’s PR department.
The Role Of Press Release
Direct Communications: According to Roger from Ed Cal Media Agency, The press releases are the best example of direct communication as the unfiltered messages are delivered to masses, to the sales conversions, and to the public visibility. Nothing is changed or modified in the message and it goes straight in front of the public.
SEO: Keyword researches can help potential employees, investors and customers to learn about you, your company and your services.
Long-term content: A press release is not something that can get deleted or can vanish from the records, in fact, each and every release of a company stays there in the records and it can be downloaded easily for future use.
Press Releases Have Viral Capabilities
If you have written an outstanding press release then all you need to do is to post it on different social media and online platforms and you’ll see how it spreads like wildfire. You see a press release comes with a lot of viral capabilities, you never know when you get lucky with your PR and the whole game changes for you. It’s as simple as it seems, if you want more and more potential customers to reach out to your company then you’ve got to master the art of writing a press release. Not only writing a press release is what you need to do, in fact, you have to make it visually appealing too. You need something to stimulate the interest of the modern journalists and the readers out there and for that, you have to play with the words and make them as much interesting as you can.
In a nutshell, one cannot deny the usefulness of a press release because this is something that can never be replaced or changed. Press releases have been there for a long time now and still, a lot of companies and institutes use them to make public announcements. So, yes, the trend of PR is still and will always be alive.